
Greatness is never an accident. It's a choice you make every single day.
The Be Great On Purpose Tee is more than a shirt—it's a reminder to approach every training session, competition, and challenge with intention. Inspired by Coach Franklin's philosophy, this design represents the mindset that success is built through discipline, consistency, and purposeful action.
Made from 100% premium cotton, this shirt is soft, breathable, and built for everyday comfort. Whether you're stepping onto the mats, heading to the gym, or simply living your day with purpose, this tee serves as a daily reminder that excellence starts with your decisions.
Wear the message. Live the mindset.
"Be Great On Purpose." – Coach Franklin
Features
100% premium cotton
Soft, breathable, and comfortable for everyday wear
Premium screen-printed design
Athletic unisex fit
Durable construction
Designed in Northern Virginia
Perfect for training, coaching, or casual wear
Perfect For
Brazilian Jiu-Jitsu practitioners
MMA athletes
Wrestlers and grapplers
Martial arts coaches and instructors
Fitness enthusiasts
Anyone committed to personal growth and excellence
The Mindset
Being great isn't about talent alone. It's about showing up when it's hard, choosing discipline over excuses, and making intentional decisions that move you closer to your goals.
This shirt represents a commitment to becoming a better athlete, a better teammate, and a better person.
Be Great On Purpose.
– Coach Franklin
Product features
- 100% cotton solid colors; medium-weight 180 g/m² fabric for durability and breathability
- Tubular knit (no side seams) for cleaner lines and reduced fabric waste
- Ribbed collar with shoulder tape to maintain shape and prevent stretching
- Dual printing: DTF for sleeves/inner neck labels and DTG for main artwork to ensure crisp, detailed prints
- OEKO-TEX® certified, tear-away label, and EU 2-year warranty; made ethically in Nicaragua
Care instructions
- Non-chlorine: bleach as needed
- Do not iron
- Do not dryclean
- Machine wash: cold (max 30C or 90F)
- Tumble dry: low heat
Fabric
Made from specially spun fibers that make a very strong and smooth fabric that is perfect for printing. The "Natural" color is made with unprocessed cotton, which results in small black flecks throughout the fabric
Without side seams
Knitted in one piece using tubular knit, it reduces fabric waste and makes the garment more attractive
Ribbed knit collar without seam
Ribbed knit makes the collar highly elastic and helps retain its shape
Shoulder tape
Twill tape covers the shoulder seams to stabilize the back of the garment and prevent stretching
Fiber composition
Solid colors are 100% cotton; Heather colors, Tweed, and Russet are 50% cotton, 50% polyester; Sport Grey and Antique colors are 90% cotton, 10% polyester;
Age restrictions
For adults
Warranty
EU warranty - 2 years
Other compliance information
Meets the flammability, lead, cadmium, phthalates and formaldehyde level requirements.
Country of origin
Made in Nicaragua
Dual Printing Techniques
Sleeve prints (for Print Clever and Underground Threads) and inner neck labels are printed using Direct-to-Film (DTF) printing, ensuring crisp, detailed designs. Meanwhile, the remaining print areas are produced with Direct-to-Garment (DTG) printing.
Non-chlorine: bleach as needed; Do not iron; Do not dryclean; Machine wash: cold (max 30C or 90F); Tumble dry: low heat.
Accurate shipping options will be available in checkout after entering your full address.
Any goods purchased can only be returned in accordance with the Terms and Conditions and Returns Policy.
We want to make sure that you are satisfied with your order and we are committed to making things right in case of any issues. We will provide a solution in cases of any defects if you contact us within 30 days of receiving your order.
See terms and conditions